As part of a school project, I developed data-driven marketing strategies for Blåtand, a Swedish jam company. Working with public data and benchmarks, I focused on enhancing brand awareness and driving sales through digital campaigns and website optimization. Though Blåtand was not directly involved, the project allowed me to apply creative solutions based on real-world marketing principles.
One of my key objectives for Blåtand was to expand the brand's digital presence, with a focus on Instagram. The goal was to start an account and grow it to 2,000 followers by running targeted campaigns, contests, and giveaways. By promoting the Instagram profile through the company’s website and in-store, I aimed to create a seamless connection between online and offline marketing efforts, driving engagement and building brand awareness.
To boost Blåtand's online sales, I focused on optimizing the user experience on the website. This involved streamlining the checkout process to reduce friction and make it easier for customers to complete purchases. In addition, I proposed launching seasonal campaigns to capture attention during key buying periods. These changes were designed to enhance the overall shopping experience and increase conversions.
Another important goal was to increase website traffic through a combination of Google and Meta advertising, as well as improved SEO. By optimizing for key search terms and leveraging targeted ad campaigns, I sought to attract more relevant visitors to Blåtand’s website. The ultimate aim was to not only increase traffic but also convert that traffic into sales, contributing to the company's overall growth.
